Expansive Interior & Exterior Signage Project for LT Apparel Group’s New Warehouse
Triad Signs Helps LT Apparel Group Brand Their New 800,000-Sq.-Ft. Distribution Center
The completion of LT Apparel Group’s new corporate offices in Greensboro, NC, marked a significant expansion for the leading children’s apparel manufacturer. With their product design group already based at Revolution Mill in Greensboro, NC, LT Apparel Group recently expanded their North Carolina operations to include a distribution center at the Reedy Fork Corporate Park in Brown Summit, NC.
However, this newly constructed facility needed to be completely transformed with branded signage. With this expansion, LT Apparel Group sought to create a branded environment that would reflect their identity and values. To achieve this, they partnered with Triad Signs, a division of Brand Connect, to transform the bare facility into a vibrant, fully branded space. This blog post shows how Triad Signs collaborated with LT Apparel Group and their designer to implement a creative, on-brand look throughout their warehouse facility.
Background of LT Apparel Group
LT Apparel Group has been a prominent name in the children’s apparel industry, known for managing well-loved brands such as Adidas® Kids and Carhartt® Kids. The company has always emphasized the importance of maintaining a strong brand identity across all touchpoints, including their physical spaces. The new distribution center in Brown Summit, NC, was a crucial part of their growth strategy, necessitating a cohesive and compelling brand presence.
Project Overview
The scope of the project was vast, encompassing both interior and exterior signage for the newly built warehouse. LT Apparel Group envisioned a facility that would not only serve its functional purpose but also reinforce their brand identity at every turn. This involved transforming a blank slate of concrete and white walls into an immersive branded environment that would inspire employees and impress visitors.
Initial Challenges
Upon moving into the new facility, LT Apparel Group faced the challenge of dealing with a stark, unadorned space. The bare concrete floors and white walls offered no indication of the vibrant brands that LT Apparel Group is known for. The company needed a comprehensive signage solution that would bring the space to life, making it both functional and reflective of their brand ethos.
Collaboration and Planning
Triad Signs initiated the project by engaging in detailed discussions with LT Apparel Group and their local designer, David Grubbs. Originally, the conversation centered around exterior signage, but it quickly evolved into a more extensive interior and exterior branding project. The collaborative process allowed for a deeper understanding of LT Apparel Group’s needs and aspirations, which led to the development of a comprehensive signage strategy.
Exterior Signage Solutions
The exterior of the warehouse was outfitted with dimensional lettering that proudly displayed LT Apparel Group’s name and logo. Additionally, Triad Signs created signage for the 94 dock doors, ensuring that each was clearly marked and in line with the overall brand aesthetic. These elements not only improved the functionality of the facility but also reinforced the company’s brand presence from the moment someone approached the building.
Interior Signage Solutions
Inside the warehouse, Triad Signs implemented a variety of branding solutions that contributed to a cohesive and visually engaging environment. Large wall graphics adorned the expansive warehouse walls, providing visual interest and reinforcing the company’s identity. The lobby was enhanced with high-end, brushed aluminum signage, creating a polished and professional first impression.
Further into the facility, PVC marketing panels and cutouts were used for dimensional branding, adding depth and interest to the space. In the break room, cafeteria, and office spaces, 3M vinyl quotes were applied to the walls, infusing these areas with the company’s values and motivational messages. Logos and branding panels were fabricated and printed directly on acrylic signage, adding a sleek, modern touch to the environment.
Design and Material Selection
The success of the project hinged on careful material selection. Brushed aluminum was chosen for its modern, high-end appearance, particularly in the lobby signage. PVC was utilized for its versatility and durability in creating marketing panels and cutouts. For wall graphics and quotes, 3M vinyl was selected due to its reliability and clean application. Acrylic was used to print logos and branding panels, offering a crisp and professional look that aligned with LT Apparel Group’s brand image.
Installation Process
The installation of such a diverse range of signage across an 800,000-sq.-ft. warehouse facility required careful planning and execution. Triad Signs’ 3M™-certified install team played a crucial role in ensuring that each piece of signage was installed perfectly, whether it was a large exterior sign or a delicate interior wall graphic. The team overcame challenges such as coordinating the installation across a large and active site, maintaining consistency in brand presentation, and ensuring that the signage was both visually appealing and securely installed.
Phase One Completion
The first phase of the project saw the successful installation of all planned exterior and interior signage. This included the exterior dimensional lettering, dock door signage, wall graphics, lobby signage, and various interior branding elements. Each component was installed with precision, transforming the warehouse into a space that was not only functional but also a true reflection of LT Apparel Group’s brand.
Anticipated Phase Two Developments
Looking ahead, Triad Signs and LT Apparel Group are preparing for phase two of the project. This phase will include the creation of a founders wall, which will honor the history and achievements of LT Apparel Group. An artificial green wall is planned for the cafeteria, adding a touch of nature and enhancing the aesthetic appeal of the space. Additionally, more branding elements will be installed throughout the warehouse to further reinforce the company’s identity.
Benefits of a Collaborative Approach
The success of this project is largely attributed to the collaborative approach taken by Triad Signs, LT Apparel Group, and their designer, David Grubbs. By working closely together, the team was able to develop a comprehensive signage strategy that met all of LT Apparel Group’s needs. This collaboration ensured that the final result was not just a collection of signs but a fully integrated branding solution that transformed the warehouse into a branded experience.
The expansive signage project at LT Apparel Group’s warehouse in Brown Summit, NC is a testament to the power of strategic collaboration and expert execution. Triad Signs successfully transformed a bare, newly constructed facility into a vibrant, fully branded distribution center. The project not only met but exceeded LT Apparel Group’s expectations, providing them with a space that is both functional and reflective of their brand.
About Triad Signs and Brand Connect
Triad Signs, a division of Brand Connect, specializes in creating complete signage solutions for both interior and exterior spaces. With in-house design, production, and a professional 3M™-certified install team, Triad Signs is equipped to handle projects of any scale, from initial concept to final installation. Their expertise in materials, design, and branding ensures that every project is executed to the highest standards, delivering results that meet the unique needs of each client.